So that’s a Jenga game you can play, but there’s also a cartoon about it, and the racers for the Angry Birds Go game are used in this toy as well, so there’s a nice connect between what you’re playing on the iPad and otherwise. In India, there’s definitely a market for this here too, and it’s going to be available at retail, both offline and online through Hasbro’s distribution channels.Īside from that, there’s the Angry Birds Go Pirate Jenga. That’s pretty amazing, and the response has been great. With Telepods, which was developed with a lot of collaboration with Hasbro, you can buy a toy, and there’s a pedestal which includes a QR code scanner, and a magnifying lens, and what that does is, you place the toy on the pedestal, and it is available to use in the game. Not just Telepods, but with Angry Birds Go, we’re doing more integration of offline and online. Telepods has been pretty successful in other markets, but do you believe that the market here is sophisticated enough for it? The books, the movies, and the toys, all tie in together and with things like Telepods, we’re taking it to the next level because it integrates real and virtual worlds. There’s an enormous audience that is watching these cartoons, and there’s a new cartoon every week. These are snack-sized cartoons that are great for watching on the go, on your mobile phone or tablet, and that makes us one of the biggest video distributors around as well. So anyone, around the world, can go there, and watch cartoons. The apps have been distributed to 1.7 billion people around the world, and, on all those apps, you can go into toon mode, and it’s free for anyone. There have been a lot of cartoons and even a movie coming, how does that connect back to the games? So we will be forming partnerships on that front in India as well. We also have a new global initiative, called Angry Birds Playgrounds, which is an education initiative, which is about the Finnish style of schooling, of learning through play, to make education fun. Angry Birds Seasons takes the captivating gameplay of the original to a whole new level From Halloween to Chinese New Year, the birds are celebrating. Bollywood, and cricket, those are really big in India, so we’ve got to think about ways to incorporate that too. The colours, the festivals, there’s a lot you can do. Diwali also sounds like a perfect fit, we would love to bring something like that, maybe next year. So, for example, and this isn’t the only way to do it, but in China, we saw the local traditions and festivals, and so the Mooncake Festival, and then later the Chinese Year of the Dragon, these were themes we used for levels in Angry Birds Seasons. But it can also mean content, which we can definitely do. It’s simple, fun cartoons that anyone can understand. Localization can mean language, which is not a very big thing because the games themselves use very little language, there’s no game over screen, no long explanations. Each new market is also an opportunity to pick up ideas from the local region, and there are a lot of different kinds of localization we have to do as well.
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